Working with a team of art directors, I created a range of advertising materials for Point Broadband, a regional internet provider. My contributions included banners, posters, direct mailers, instructional guides, and social media graphics—all designed to promote services, enhance customer experience, and maintain a consistent visual brand across platforms.

For Point Broadband, we chose a vibrant, creative look to reflect the energy and speed of their fast fiber internet service. The color palette of oranges and blues strikes a balance between warmth and trust—orange conveys innovation and energy, while blue communicates reliability. Circular design elements were incorporated to represent movement and connectivity, echoing the seamless flow of high-speed internet. Lifestyle imagery featuring families helps ground the brand in everyday life, emphasizing how Point Broadband enhances connection and convenience at home.