EZPZ Wipes came to us looking for a complete refresh of their brand to better reflect their fun, easygoing approach to hygiene. I worked closely with their team to develop a new visual identity that feels clean, approachable, and modern. From color palette and typography to packaging concepts and brand voice, every element was designed to communicate simplicity and convenience. The result is a cohesive, friendly look that stands out on the shelf and resonates with their target audience.